Friday, 6 January 2012

Key Words...

Convergence of technology : The coming together of new media technologies

Convergence of industrial activity : Different types of media coming together.

Synergy : The coming together of two seperate media texts in such a way as to benefit both

Conglomerate : An international company with a wide and varied range of commercial intrests

Globalisation : The growing tendency of industrial and commercial companies to merge and operate on an international rather than a national or regional basis.

Analogue Music : A method of recording visual and sound images. Analogue technology represents the shape or apperance of an object in a unbroken form.

Digitalisation : The digital revolution involves the application of digital to all aspects of telecommunications

Vertical Integration : The merger or takeover of companies operating at different stages of the production/distribution process.

Horizontal Integration : The merger of competing companies from the same line of business and involved at the same level of activity.

 Major record label :

Subsidiary Label : Branches of major record labels

Independent Label : A record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.

Niche Audience : The targeting of a small but signification group of customers with a media product speciffically aimed at their intrests.

Mainstream Audience :Uncontroversial, generally accepted attitudes, beliefs and values of the majority of the population.

Fans : A Fan, sometimes also called aficionado or supporter, is a person with a liking and enthusiasm for something, such as a band or a sports team

Active Audiences : The audience behavior that see the audience as active participants in the process of decoding and making sense of media texts.

Audiophiles : A person with an intrest in high fidelity sound reproduction and its associated technology

Early Adopters :  An early adopter is a person who embraces new technology before most other people do


Web 2.0: The term Web 2.0 is associated with web applications that facilitate participatory information sharing. It allows users to interact and calibrate with each other.
-          Eg, a profile on Facebook.
Meta-tags/Personalisation- Are used to provide structured about a web page. Eg- ‘HTML’
Download- Receive data to a local system from a remote system.
Streaming- Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.


Peer to Peer -    Peer-to-peer computing or networking is a distributed application architecture that partitions tasks or workloads among peers. Peers are equally privileged, equipotent participants in the application. They are said to form a peer-to-peer network of nodes.
Piracy - Illegal copying of software for sharing within the group, or friends, clubs and other groups, or the same and resale.
Portability/Miniaturisation - The ability of a computer program to be ported from one system to another in computer science.
Multi-Track - The process of mixing individual sound sources to a single recording.
Sampling - Sampling is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or a different sound recording of a song or piece.
Digital Audio Workstation - A digital audio workstation (DAW) is an electronic system designed solely or primarily for recording, editing and playing back digital audio.

Artists & Repertoire : The author of a musical piece

Record Deal : A binding contract from a company which will publish a artists albums

Distribuition : The

Plugging :

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